Real sites. Real fixes. Measurable results.
A closer look at the technical SEO, performance, and full-stack work behind three sites we run and maintain end-to-end — from broken Core Web Vitals to working affiliate infrastructure.
- Client
- Dr. Gustavo Vilela — Medical Clinic
- Year
- 2026
- Services
- Technical SEO, Performance, Security Hardening
Security & performance hardening for a medical clinic site
The site was running on an outdated caching setup with unresolved accessibility issues and recurring server errors. We rebuilt the caching layer, fixed WCAG contrast issues, resolved a critical theme update that broke mobile performance mid-project, and locked down server-level reliability.
- Migrated caching from LiteSpeed Cache to W3TC for more granular control
- Diagnosed and fixed an HTTP 508 loop by replacing WP-Cron with a real server cron job
- Built a child theme to survive future theme updates without losing custom fixes
- Client
- ListaSecreta
- Year
- 2015 — ongoing
- Services
- Technical SEO, Full-Stack Development, Plugin Development
Custom affiliate infrastructure for a coupon platform at scale
Beyond content, this Brazilian coupon platform needed its own tooling: affiliate networks with inconsistent link formats, manual expiry tracking, and a Core Web Vitals problem traced to a single misconfigured image template. We built the plugin ecosystem to fix that at the root, and recovered the site from two separate malware incidents along the way.
- Diagnosed a CLS of 0.495 to a single Divi template rendering 400×400 logos without reserved dimensions — one fix, applied site-wide
- Built a custom Coupon Importer plugin integrating Awin, Rakuten, Admitad, and CityAds with per-shop link templates
- Identified and removed two separate malware injections, restoring search visibility
- Client
- Drinko
- Year
- 2019 — ongoing
- Services
- Full-Stack Development, Content Automation, SEO
An automated content & affiliate pipeline for a wine platform
Drinko tracks wine prices and content across multiple retailers that don’t offer clean APIs. We built a custom crawler plugin that reads structured data and storefront feeds directly, paired with an AI-assisted content layer and automated, multi-currency affiliate revenue tracking — replacing what used to be manual, retailer-by-retailer work.
- Built a crawler reading structured data (ld+json) and Shopify product feeds across multiple wine retailers
- Integrated the Claude API into the content pipeline to generate product descriptions at scale, with a rule-based fallback
- Automated affiliate revenue reporting across networks and currencies via Google Apps Script